Did you catch up on the SOMOLO trend?

Use right method, attract your SOMOLO customers!

What is the SOMOLO customers? Have heard this term? Actually this term comes from customers’behavior change, their shopping progress becomes more social, more mobile, and more local.

During SOMOLO customers’ shopping progress, they will be influenced by social media, mobile device, and local stores’ information.
 

Social 
Customers will...

• Depend on others discussion about the product on social media
• Call for group deals on social media
• Share their product using experience with others

Mobile 
Customers will...

• Review others’ comment with mobile device
• Use mobile device to search for related information
• Check online shopping list on their mobile devices

Local 
Customers will...

• Look for inventory and prices in nearby store
• Use map to find the nearest physical store
• Receive service or buy product form local store

To attract SOMOLO customers, you should adjust your marketing strategy.

	．Interact with your customers on social media, track and quantify what they are talking about. ．Use social media to promote your product. Encourage customers to discuss about it. ．Reward loyalty on social sites and email subscription lists by offering coupons and deals.
	．Use mobile-friendly website  ．Use SMS to provide discount information  ．Make good use of QRCodes
	．Encourage customers to visit your physical store to get discount  ．Target offerings to customers in specific locations  ．Register your store on map service, allowing customers to find you